Cascade Milling LLC.

About the Project
Cascade Milling, a family-owned producer of organic flour, wheat, pinto beans, black beans, corn, and other organic crops in Washington State. At Blind Renaissance Inc., we undertook this comprehensive rebranding project, redesigning their new logo, website, and packaging. I was primarily responsible for the logo and website. Throughout the project, we devoted significant time to brainstorming and generating creative ideas. Ultimately, I developed a concept that the client absolutely loved.

The website redesign presented a considerable challenge as it required a complete overhaul from scratch, encompassing all aspects of design, including photography, videography, graphics, and typography. Additionally, the technical components were complex, involving the transfer of content from the old website and the reconnection of domains. The website design is clean and user-friendly, featuring a white background with green and natural accents. It emphasizes the company's commitment to sustainable farming, offering clear navigation to product pages, farming practices, and recipes. The layout is straightforward, focusing on easy access to information, and appealing to customers interested in organic and health-conscious products.